Lowrance and White River Marine Group increase collaboration

Lowrance®, a world-leader in fishing electronics since 1957, and White River Marine Group™, builders of performance fibreglass fishing boats including the legendary brands of Tracker®, Nitro®, Triton®, and Ranger® Boats, announced an increased and renewed partnership today that will see even more Lowrance products as standard.

“We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers — both as standard and upgrade options, including our award-winning Ghost™ trolling motor,” said Lucas Steward, Executive Vice President of Lowrance. “Nitro, Ranger and Triton boats are synonymous with performance fishing and share long-time fishing DNA going back decades, similar to ours at Lowrance.”

The new, model year 2022, Nitro “Pro”, Triton “Patriot”, and Ranger “Cup” models will be rigged with the latest, high-end sonar technology from Lowrance with production starting this summer.

The bulk of the boat ranges from 18 to 21 feet come equipped standard with a vast range of Lowrance products — including the Ghost trolling motor with Hybrid Dual Imaging (HDI) Nosecone, HDS LIVE displays with preloaded, highly detailed C-MAP® charts, along with the highest definition sonar on the market, ActiveImaging™, and ActiveTarget™ Live Sonar.

“A partnership to feature Lowrance electronics across White River Marine Group’s portfolio is exciting news for anglers everywhere,” said Edwin Evers, Lowrance Pro Angler. “Lowrance’s cutting-edge products and technologies paired with my Nitro Bass Boat is a winning combination. My time on the water is more enjoyable and productive thanks to these two leading brands that continue to raise the bar on innovation.”

For more information on Lowrance and its top-selling fishfinder technology, please click here.

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