This Sunday TEQ will launch the Good to Go campaign targeting people in New South Wales and Victoria to book a summer Queensland holiday. Running for three weeks in the lead up to the festive summer holiday season, the campaign will highlight all of Queensland’s incredible experiences that interstate travellers can enjoy as soon as borders open (ie. as soon as Queensland reaches the 80 per cent vaccination target).
Featuring on social media and radio, the campaign will also have a strong out-of-home advertising element, including new video billboards throughout Westfield shopping centres, taking advantage of the busy pre-Christmas shopping period. The video billboards are highly engaging and will be a first in a TEQ campaign (see example here).
All Queensland tourism operators are welcome to participate in the campaign at no cost. Simply load a Holiday Deal into ATDW to appear on Queensland.com.