Luxury boat maker Princess Yachts will give two vessels their global debut when Germany’s money-spinning Düsseldorf boat show returns following a Covid hiatus.
The Plymouth-based manufacturer will launch the Princess X80 and the all-new V50 at Boot Düsseldorf.
It will also give show debuts to the Princess X95 and Y72, while the Princess F55 and V55 will make up the six-yacht display at stand 6B21 from January 22 to 30, 2022.
Boot was cancelled in 2021 because of Covid but now organisers expect more than 1500 exhibitors from at least 50 countries, filling 17 exhibition halls and 220,000sq m of exhibition space.
The trade event, organised by Messe Düsseldorf, has been a money-spinning success for Princess Yachts in the past. It took orders for £30m of boats in 2018, and £38m in 2019, and in 2020 said it enjoyed, “unprecedented stand visitor numbers and levels of sales.”
Visitors to the 2022 show will see the two yachts from Princess’s new Superfly X Class range, the X80 and X95.
Featuring an extended flybridge that provides 30% more indoor space than a traditional motor yacht, the X80 is the smaller sister ship to the award-winning X95. The X80 includes an enclosed bridge and Skylounge on the upper deck, and an optional master stateroom forward on the main deck.
Working together with naval architecture firm Olesinski and design company Pininfarina, Princess has created what it calls, “the ultimate in avant-garde yacht construction with an evolved design meant for extended time at sea.”
The Princess stand will also host art installations from the brand’s partners including Ecoworks Marine, Oceanographic, and Salcombe Distilling Co.
Antony Sheriff, executive chairman, Princess Yachts, said: “Princess Yachts is thrilled to see the return of the much-anticipated boot Düsseldorf 2022 and eagerly await the opportunity to be back with the team at Messe Düsseldorf in person.
“We will be at Düsseldorf with an innovative range of boats that encapsulate everything we are about – improved efficiency and seakeeping; innovative packaging; and the extraordinary elegance of design for which we are renowned.
“With our full X Class range on display, as well as the all-new V50 and the Y72, we look forward to showing the world how we continue to push the boundaries in yacht design.”
Princess Yachts’ return to the German boat show comes as it reveals it wants to build another factory in Plymouth’s freeport area so it can produce more vessels, employ more people and fulfil a US$1bn order book. The manufacturer is considering a new production facility at its South Yard base, in Devonport, which is included in Plymouth’s £50m tax-break freeport area.
It is early days and no plans have yet been drawn but the firm and Plymouth City Council have confirmed a new factory is very much on their radar. Princess Yachts is just one of several businesses, including some from abroad, which are eyeing the freeport, to be called the Plymouth and South Devon Freezone.