Sunseeker excels at Cannes Yachting Festival 2021

Sunseeker returns from Cannes Yachting Festival in a buoyant mood following remarkable sales and the announcement of yet more brand new models. Represented by Sunseeker London Group, an enlarged stand with new customer lounge welcomed an enthusiastic audience with appointments reaching full capacity across all six days.

For the very first time, the ‘Sunseeker Famous Five’ were on display together. These highly anticipated new models were in high demand with each of them receiving multiple sales.

Sunseeker also took the opportunity to announce the concept details of its new Superhawk 55, a stunning new performance model set to disrupt the 55 foot market, a brand new Predator 65 and updated news on the innovative 100 Yacht which achieved a further three sales.

To conclude a highly positive week, Sunseeker achieved five nominations and three outstanding wins at the prestigious World Yacht Trophies, held last Saturday evening. The 65 Sport Yacht won the award for the Best Exterior Design in the 64′ – 80′ category, the 88 Yacht won for the Best Exterior Design in the 80′ – 98′ category and the 90 Ocean won the hotly contested award for the Best Layout in the 80′ – 98′ category.

Andrea Frabetti, CEO at Sunseeker International, commented: “What a fantastic start for Sunseeker at the first of several shows this autumn. With a record order book in place before we started the show season, I am delighted to announce a further £100 million of retail sales within the last week alone. We launched the all-new Superhawk 55, a sleek open-top performance model rooted in Sunseeker’s racing heritage and announced the imminent arrival of two new models, the Predator 65 and 90 Ocean Enclosed. Following substantial investment in new models and the innovations behind them, our rapidly expanding range is approaching 20 models; one of the most up to date and sort after in the industry.”

“When I thought our week couldn’t get any better, we then won prominent recognition from World Yachts Trophies for three of our Famous Five models, the 65 Sport Yacht, the 88 Yacht and 90 Ocean. I cannot tell you how proud I am; these award-winning new models are a reflection of a lot of hard work from the entire Sunseeker team. These yachts are both truly innovative and exquisitely built, offering clients the very best in design, performance, detailing and quality. They will no doubt set the bench mark in their respective classes for many years to come.”

It’s great to be exhibiting at boat shows once again with Cannes welcoming an exceptional audience, excited to experience the very latest models on offer. We received very strong levels of sales enquiries and already concluded several sales during the show itself but of equal importance are the exceedingly high expressions of interest that we are hoping to conclude over the next week or two. Our expanding global distributor network offers exceptional service & support, and together we are working hard to welcome as many owners as possible, keen to be part of this growing family.

“It was a great show to start the season and fantastic to see a full diary of appointments which we welcomed enthusiastically. As we return to the reintroduction of in-person boat shows worldwide, we are looking forward to a successful season ahead. We are immensely excited about sharing our 2021 model range, showcasing the very best of British design, innovation and craftsmanship.”

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